San Rafael Healthcare, a Pediatric Home Health Agency, faced a major obstacle in expanding its operations—staffing. As a home health provider, growth is directly tied to the ability to staff patients with qualified caregivers. Despite leveraging job platforms, social media, and other recruitment methods, they struggled to attract enough applicants.
By implementing a Google Ads hiring campaign and optimizing their website for conversions, we turned their hiring process around, increasing applications by 66% in just 30 days.
increase in job applications in 30 days.
of applications now come from Google ads.
more applications than any other traffic source.
🧗♀️ San Rafael Healthcare needed more qualified staff to grow but couldn’t generate enough applications.
🧗♀️ They had already tried Indeed, LinkedIn, Facebook groups, and other job platforms, with little success.
🧗♀️ Without a steady stream of applicants, patient staffing became a major bottleneck for expansion.
To overcome these hiring roadblocks, we built and optimized a Google Ads strategy specifically targeting potential hires.
✅ Precision Targeting: Reached job seekers actively searching for home healthcare roles.
✅ Optimized Website Conversions: Adjusted landing pages to streamline the application process.
✅ Hiring-Focused Ad Messaging: Crafted compelling ad copy to attract and engage qualified candidates.
✅ Budget Allocation for Maximum Impact: Ensured ad spend was focused on the highest-converting job-related searches.
📈 66% Increase in Job Applications in 30 Days
💡 Google Ads Becomes the #1 Hiring Source
🚀 San Rafael Healthcare Can Now Expand
Whether you’re looking to increase visibility, attract more qualified leads, or drive key conversions, a well-executed Google Ads strategy can make all the difference.
By positioning your business in front of the right audience at the right time, we help you generate real results—whether it’s customer inquiries, job applications, or other high-value actions.
Founded in 2012, Red Rattler isn’t just another digital agency—we’re your bold, ambitious partners in San Antonio, Texas. We don’t just build websites or run ads; we create strategies that drive real growth.
