San Martin Home Health, a home health agency in Brownsville, Texas, faced a familiar challenge—staffing. Like many home health providers, their ability to grow depended on consistently bringing in qualified caregivers. They had tried job boards, social media, and other recruitment methods, but none delivered the volume or quality of applicants they needed.
Through a Google Ads campaign tailored for recruiting and website optimizations, we helped San Martin Home Health increase applications by 250% in just 30 days and turn Google Ads into their most effective hiring channel. As a result, they are now over 90% staffed—an achievement that is rare in the home health industry.
increase in job applications in 30 days.
of applications now come from Google ads.
staffed—a rare achievement in home health industry
🧗♀️ The agency needed more qualified applicants to meet patient demand and expand.
🧗♀️ They had already used Indeed, LinkedIn, and other hiring platforms with limited success.
🧗♀️ Without a scalable applicant pipeline, their ability to staff patients was constrained.
To help San Martin Home Health attract more caregivers, we implemented a high-impact Google Ads campaign designed to drive applications.
✅ Strategic Google Ads Targeting: Ensured ads were seen by job seekers actively searching for home healthcare positions.
✅ Landing Page Optimization: Improved website flow to make applying faster and easier.
✅ Ad Copy & Messaging Refinements: Highlighted key job benefits and incentives to attract qualified candidates.
✅ Performance-Driven Budgeting: Maximized spend efficiency for the highest possible application volume.
📈 250% Increase in Job Applications in 30 Days
💡 Google Ads Becomes the #1 Application Source
🚀 Now Over 90% Staffed—A Rare Achievement in Home Health
A strong online presence and targeted advertising strategy can make the difference between struggling to fill key roles and having a steady pipeline of applicants, customers, or leads. Our Google Ads campaigns help businesses reach the right people at the right time, driving measurable growth.
Let’s grow your business together—Contact us today!
Founded in 2012, Red Rattler isn’t just another digital agency—we’re your bold, ambitious partners in San Antonio, Texas. We don’t just build websites or run ads; we create strategies that drive real growth.
