Mangold Roofing and Sheet Metal, Inc | An SEO Case Study
How Mangold Roofing Increased Organic Users on Their Website by more than 135%

Business Introduction:

Mangold Roofing and Sheet Metal, Inc. is a family-owned roofing company with over 50 years of experience in San Antonio. The company specializes in residential, commercial, and custom roofing solutions, serving the greater San Antonio area and surrounding communities.

Results Overview:

135%

increase in new organic users.

147%

increase in referring domains.

50%

of the targeted keywords rank in the top 10.

Challenges:

🧗‍♀️ The company needed a website built from scratch that would be user-friendly, well-structured, and visually appealing.

🧗‍♀️ The business struggled with ranking in both local search results and organic search results for the San Antonio area.

Our Approach

Website Designing and Navigation:

✅ Designed a clear and structured layout to help users easily find information.

✅ Included call-to-action buttons to boost engagement and lead conversions.

✅ Prioritized fast loading times for both desktop and mobile users.

✅ Ensured a mobile-friendly design, given the rising number of mobile users.

Mangold

Our SEO Strategy to Engage More Traffic:

Keyword Research & On-Page Optimization

✅ Conducted extensive keyword research to identify high-value local and industry-specific search terms.

✅ Implemented long-tail keywords to capture targeted search traffic.

✅ Optimized title tags, meta descriptions, and headers according to Google’s latest SEO guidelines.

Technical SEO Enhancements

✅ Performed an SEO audit to ensure proper implementation of meta tags, URLs, and structured data.

✅ Improved internal linking structure for better navigation and SEO benefits.

✅ Optimized page load speed, ensuring smooth performance on both desktop and mobile.

Content Optimization

✅ Created high-quality, keyword-rich content to improve rankings and user engagement.

✅ Integrated local SEO elements, including Google My Business optimization and local citations.

Backlink Strategy

✅ Built high-authority backlinks through guest blogging, partnerships, and local directories.

✅ Improved the domain authority by acquiring relevant and reputable referring domains.

Results

Traffic Overview

Quality Backlink Analytics

Quality Backlink Analytics

Ranking Improvements

Ranking Improvements

Conclusion

By implementing website optimization, targeted SEO strategies, and quality content, Mangold Roofing achieved 135% growth in organic traffic and improved local search rankings. A structured website, keyword-rich content, technical SEO enhancements, and strong backlinks boosted visibility and engagement.

With ongoing optimization and strategic SEO efforts, Mangold Roofing is well-positioned for sustained growth and competitive advantage in the roofing industry.

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