Goettl
How We Helped Goettl Air Conditioning & Plumbing Launch in San Antonio & Dominate the Market

Overview

Goettl Air Conditioning & Plumbing entered the San Antonio market by acquiring Will’s All Pro, a fast-growing HVAC and plumbing company that we helped scale to acquisition. After the buyout, Goettl needed a seamless transition to establish brand dominance and ensure customers knew about the change.

To achieve this, Goettl hired us to launch an awareness and lead generation campaign, leveraging a high-impact Google Display strategy. The result? A massive brand presence and a 20.3x ROAS.

Results Overview:

20.3x

Return on Ad Spend

$32.39

high lead volume at an efficient cost

75%

of leads came from mobile users

The Challenge

🧗‍♀️ Transitioning from Will’s All Pro to Goettl without losing brand trust or customers.

🧗‍♀️ Creating strong brand awareness to establish Goettl as a leader in San Antonio.

🧗‍♀️ Generating leads at scale while maintaining cost-efficiency.

Our Strategy

To ensure Goettl made an immediate impact, we developed a Google Display campaign tailored for brand awareness and conversions.

Brand Transition Awareness: Promoted the name change from Will’s All Pro to Goettl, ensuring existing and new customers recognized the shift.

Hyper-Targeted Display Advertising: Reached San Antonio homeowners actively looking for HVAC and plumbing services.

Strategic Ad Placements: Maximized visibility across high-traffic websites and mobile platforms.

Conversion-Optimized Creatives: Designed eye-catching ads with clear messaging to drive leads.

Efficient Budget Allocation: Maintained a $32.39 cost per lead while scaling reach.

The Results

📊 20.3x ROAS

  • Goettl saw massive growth in sales directly tied to the campaign.

🎯 High Lead Volume at an Efficient Cost ($32.39 CPL)

  • Google Display Ads performed exceptionally well, maintaining a strong cost per lead.

🚀 Exceeded Capacity in Plumbing Services

  • The campaign was so effective that Goettl had to temporarily pause their plumbing ads due to hitting maximum service capacity.

📱 Mobile-First Performance

  • 75% of leads came from mobile users, reinforcing the power of a mobile-optimized strategy.

What This Means for Your Business

If you’re launching in a new market or need to build a strong brand presence fast, a well-executed Google Ads strategy can drive awareness, leads, and revenue growth. Our campaigns ensure your business stands out, dominates the competition, and scales efficiently.

Let’s make an impact together—Contact us today!

Let’s Connect and Grow Your Business