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All About Air Conditioning & Heating | An SEO Case Study
How All About Air Conditioning & Heating Increased their Organic Search Users by more than 50%

Business Introduction:

All About Air Conditioning & Heating LLC is an HVAC service provider in San Antonio, Texas. The company is committed to delivering high-quality heating, ventilation, and air conditioning solutions for both residential and commercial clients.

Results Overview:​

50%

of target keywords now rank in the top 3.

50%

increase in organic search sessions.

75%

of target keywords are now ranking.

300%

increase in total referring domains.

Challenges:

The primary challenges included:

🧗‍♀️ Building a new website from scratch while ensuring a seamless user experience.

🧗‍♀️ Optimizing site structure, navigation, and content for both users and search engines.

🧗‍♀️ Conducting thorough keyword research to improve search visibility in San Antonio.

🧗‍♀️ Improving rankings in both local and organic search results.

Our Approach

To improve All About Air Conditioning & Heating’s website performance and search engine rankings, we implemented a holistic approach focused on design, navigation, user experience, and SEO optimization.

Website Design and Navigation Enhancements

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A well-structured website plays a crucial role in user engagement, conversions, and search rankings. Our goal was to create a visually appealing, functional, and high-performing website that would guide users seamlessly through services and contact options.

Effortless Navigation

✅ Designed a clear and intuitive site structure with a simple menu and logical content flow.

✅ Reduced unnecessary pages to streamline user journeys and improve accessibility.

✅ Ensured the site had a well-defined service categorization so users could quickly find HVAC solutions.

User-Centered Design for a Seamless Experience

✅ Prioritized mobile-friendly design, ensuring the website adapts smoothly across devices.

✅ Applied aesthetic consistency, with professional fonts, colors, and branding to establish credibility.

✅ Focused on service-focused imagery and testimonials to reinforce trust and professionalism.

✅ We worked to improve the website’s page load speed, ensuring it met acceptable performance standards for both desktop and mobile devices.

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Well-Organized Content for Easy Access

✅ Structured content using clear headings, bullet points, and concise descriptions for quick readability.

✅ Created dedicated service pages (AC repair, heating installation, maintenance plans, etc.) optimized with relevant keywords.

Our SEO Strategy to Engage More Traffic:

✅ Developing the website required a well-rounded keyword strategy to boost search engine visibility. We started with extensive keyword research to pinpoint high-value, relevant terms for the business, with a particular focus on local SEO to enhance visibility in the San Antonio area.

✅ Once the website was completed, our team carried out a detailed audit to assess every aspect of the site. This involved evaluating page load speed, internal linking structure, on-page SEO factors, and keyword optimization to ensure optimal performance and search engine rankings.

✅ We created blog articles focused on HVAC-related topics to provide valuable information while targeting relevant keywords. Service pages were detailed and optimized to align with customer search intent. 

✅ Building authoritative backlinks was essential for increasing the website’s credibility and search rankings. We secured backlinks from trusted local business directories such as Yellow Pages, Yelp, and others, ensuring visibility in local searches. Guest posting on HVAC-related websites allowed us to gain valuable backlinks while sharing industry insights.

Results

Keyword Overview

keyword over.

Search Traffic

search traffic

Referring Domains

referring domains

Conclusion

Our SEO and website optimization efforts significantly boosted All About Air Conditioning & Heating’s online presence. With more target keywords ranking in the top three and a 300% increase in referring domains, the business now attracts more local customers. This case study highlights the power of strategic SEO in driving growth and visibility for service-based businesses.

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